Mitchell Ratchik – Creative Director
Mitchell Ratchik – AD/CD

PMI – SWEDISH MATCH

PMI – SWEDISH MATCH (CREATIVE PITCH)

These campaigns helped Arnold NY win the Swedish Match business. Based on a simple look and feel, and extended across different platforms.

SWEDISH MATCH (CONCEPT 2)

I really liked the simplicity of this concept, using very graphic/iconic images to help reinforce the brand philosophy of Swedish Match. Even though this concept didn’t move forward, I strongly think it demonstrated the range and vision that our team brought to the table, eventually winning the Swedish Match Business.