DUPIXENT – ECZEMA (PATIENT) – REINTRODUCE YOURSELF
Eczema holds people back – it takes their power from them. Dupixent gives it back and makes them more comfortable in the skin allowing people to REINTRODUCE themselves to the world.
DUPIXENT – ECZEMA (PATIENT) – DIARIES
Let’s follow people on their entire journey from the first visit to a dermatologist to filling the prescription, giving themselves the injection and seeing the progress of how their skin clears up. They narrate their personal stories as we follow them on the journey to clearer skin.
This campaign would use authentic portraits of real patients who suffer from eczema and follow their experiences with Dupixent – inspiration was the portrait photography of Sophie Harris-Taylor
DUPIXENT – COPD (HCP) – RENAME IT
Let’s show how inflammation is such a problem in COPD by changing the name of the condition itself to CIPD.
