EPCO

CHAMPION OF POSSIBLE

This EPCO DNA brand video was created to help inform and launch the creative. This idea is about all who champion for what is now possible in the treatment of B-cell malignancies thanks to EPCO. Naysayers, doomsayers, and curl-up-in-a-ballers are encouraged to pay special attention.

EPCO PATIENT

This was a fun simple campaign to help patients consider EPCO as a third line treatment. Using the arrow device as a way to illustrate the call to action.

TEAM EPCO (HCP)

Every cancer patient has a team of people (from doctors and loved ones to the coffee cart guy) who play an incredibly important role in their physical and psychological well-being. EPCO is an essential part of this team. This groundbreaking treatment is uniting the team, giving every member a new surge of energy and motivation to keep fighting the fight, together. EPCO is on YOUR TEAM.