DELFI – GET SMOKE-SCREENED

There are many cancer screening products and services being released. This ownable call to action will distinguish Delfi as a screener for SMOKING RELATED CANCERS. It also suggests that smokers are living in a self-induced cloud of denial and we want them to Emerge from the smoke and get screened.

IG STORY

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THE SMOKESCREEN – EXPERIENCE

We would collaborate with the artist Anthony Gormley to create an installation In public spaces where people can experience the sense of being in a fog – could be done in airports, train stations, times square, etc. People can talk honestly about their smoking in “Smokescreen Confessionals.” They will emerge from the smoke with more clarity about their smoking and he need to be tested.

THE SMOKESCREEN – CONFERENCE ENTRANCE

We would create a simple smokescreen which would be placed over the main entrance for the event. This will be inspired by the Fog Installation, "La soglia magica", at Malpensa Airport. The arch would be branded with Delfi messaging. We could also do this in public spaces as well, such as airports, hotels, train stations, etc.