BEYFORTUS – LAYERS OF PROTECTION

Until babies’ immune system is developed, they need extra protection from RSV. This campaign visualizes the extra layer of protection in  a sweet but sophisticated way.

MIDDLE OF THE NIGHT – BRANDED

At night when we are home with our baby’s is when we really connect and experience their lives.
It’s also an intense time for parents since everything is magnified without the distractions of the outside world. We hear the cries.
And the coughs. What we sometimes hear is RSV.

Protection for your baby. Peace of mind for you.