WHEAT THINS – DO WHAT YOU DO

I was hired to create a viral campaign for Wheat Thins – what better way than to call out Seth McFarlane of Family Guy, who claimed he’d never do any corporate advertising. Which was obviously not true, so we reapproapriated the CoolwHip bit for wHeat Thins!

Project Roles
Creative Director/Art Director, Copywriter

Company
TWBA/CHIAT DAY/NY

Skills
Art Buying, Art Direction, Copywriting, Adobe Creative Suite, Design, Client Presentations, Mentoring, Team Management

Media
Advertising, Brand Films, Branded Content, Case Study Videos, Viral Films

Project Industries
Advertising, Lifestyle, Packaged Good, Consumer

Wheat Thins – Stephen Colbert Sponsortunity

The client sent us the "RULES" we shared those with Stephen Colbert, the rest is history.
Welcome to the future – Colbert Sponsortunity. This is the longest segment Stephen Colbert has ever done on a single product.

2012 D&AD, Yellow Pencil
2012 Cannes, Gold Lion

WHEAT THINS – WHEAT THINS!

This was by far the dumbest commercial I’ve ever made…the client insisted on using actual chili in the spot, even though we explained it looks like a big pot of $@#! – and then they insisted on adding the weird characters from the previous commercial (the Yeti and Tim (the neighbor)) into the background which made absolutely no sense.