KNIGHT CAPITAL GROUP – THE SCIENCE OF TRADING

Knight Capital Group uses some insane deep pool technology to manage their funds. Way to complicated to explain in a simple print ad – so we came up with a simple way to demonstrate this through data visualization. Digital artist Marius Watz took the actual data and created these stunning visualizations.

Agency
Doremus, NY

Project Roles
Art Director, Creative Director, Designer

Skills
Conceptual, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Buying, Art Direction, Brand Strategy, Broadcast, Cat Herding, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Digital, Environmental, Storyboarding

Media
Advertising, Viral Films, Online Commercials - Video, Social Media Content, Pre-roll, Online, Banners, Print

Project Industries
Technology, Finance, Investment

KNIGHT CAPITAL GROUP – THE SCIENCE OF TRADING

Using the data visualizations that we created from their algorithms we created an inflatable dome and projected them from the inside,
creating a dynamic event space (which was held inside the actual dome).