HSBC – THERE’S NO SMALL CHANGE

HSBC needed a small campaign to show they were going green and to help educate HSBC consumers on how they could reduce their carbon footprint, The concept was simple…that every small change helped the environment. This messaging was communicated through : print ads, posters, direct mail, website, and digital. Collaborating with photographer Christopher Griffith’s, we incorporated his famous leaves series to create a striking campaign.

Project Roles
Creative Director, Designer, Typographer

Company
JWT, NY

Skills
Creative Direction, Team Management, Art Direction, Adobe Creative Suite, Design, Client Presentations, Typography

Media
Print, Wild Posters, Digital

Project Industries
Finance, Green, Environmental, Banking

Awards
Communicator Award, ECHO Award, and Green Effie Award. Additionally, it was also featured in Directory Magazine. 

CAMPAIGN VIDEO LINK