Mitchell Ratchik – Creative Director
Mitchell Ratchik – AD/CD

IBM – WHAT MAKES YOU SPECIAL?

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IBM – WHAT MAKES YOU SPECIAL? – ANTHEM
IBM – WHAT MAKES YOU SPECIAL? – MINI BAR
IBM – What Makes You Special? – Special Cutter
IBM – What Makes You Special? – Water Cooler
IBM – WHAT MAKES YOU SPECIAL? – SINK
IBM – What Makes You Special? – Plants